Welcome to VTT Style Guide

VTT conducts research that is changing the world as we speak. Our work is by no means grey and boring, but rather the opposite. This is why we want our brand to reflect our grand ambition of moving from a plain research organisation towards an actor making solutions that are beyond the obvious.

Discover, build and take the VTT brand to a next level with the help of these guidelines!

Building a consistent image of VTT

The goal of this site is to build a consistent and recognisable image of VTT; offer a shared set of principles and rules to create VTT content. By following the same guidelines in different touch points, we ensure that we convey a consistent image of VTT and provide a coherent user experience. 

This site describes the core elements of the VTT brand, show how they can be used and offer examples for different digital applications. 

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Design principles

At VTT, we want to create a distinctive user experience in everything we do. We want to offer our customers the things they value: ease of use and personalised service. Smooth customer journeys, understandable content and a fresh look ensure that our customers are satisfied and find what they are looking for.

Logo and brand promise

VTT logo is the embodiment of the VTT brand. The logo is always boxed-in and the design consists of the letters of our name and a rectangle. Our brand promise guides what we say and how we say it. This is why we use our brand promise together with the logo in all our internal and external communications as often as possible.

Colours

Colours are one of the most recognisable aspects of our brand. White, orange, blue, dark grey and black are the dominant colours. Use also the secondary colours, green, yellow and light grey, in illustrations, imagery, graphs and charts, to create a sense of hierarchy or to improve usability and readability. Start with 100% colours and use 75%, 50% or 25% tints to create a visual flow.