Brand basics

Brands are built in people's minds. Therefore, anyone who is talking about VTT, presenting VTT or producing materials on VTT’s behalf is responsible for our brand – and the overall perception of VTT. These guidelines help you to get familiar with VTT brand, and enable you to create materials that sound, look and feel like VTT. Get to know us, our story and the basic elements of our brand!

Brand introduction

Making a mark in history requires courage. The most famous explorers of all time earned their reputation by venturing further afield than others. Rather than settling for the ordinary, we want to be the forerunners, making new discoveries and enabling our partners and customers to take a step further. According to our brand promise – beyond the obvious – we want to see what lies around the corner, look beyond the horizon and discover answers in unexpected places.

We are optimists driven by a vision of a brighter future. Putting brilliant minds together, combining our unique scientific and technological know-how and utilising our top-notch piloting and research infrastructure, we explore new opportunities and solve the most difficult global challenges, while delivering sustainable growth, and commercial and societal profits. 

We believe that true innovation is born where an exceptional business idea is backed up with science. Together with our customers and partners we enable tomorrow’s breakthroughs, and demonstrate that every moment at VTT can spark a wonder!

Get to know the core guidelines

About VTT

Purpose and ambition set the foundation for our brand. VTT’s purpose is to bring together people, business, science and technology, to solve the world’s biggest challenges, creating sustainable growth, jobs and well-being. Our ambition is to bring exponential hope to a world that needs to deal with the climate crisis, achieve resource sufficiency, drive industrial renewal, provide safety and security, and enable good life for all.

Logo and brand promise

VTT logo is the embodiment of the VTT brand. The logo is always boxed-in and the design consists of the letters of our name and a rectangle. Our brand promise guides what we say and how we say it. This is why we use our brand promise together with the logo in all our internal and external communications as often as possible.

Imagery

Images and videos play an essential role in communicating the VTT brand and getting our message out. Our overall image style is clean, documentary and genuine. We want to bring hope and show the raw beauty of the everyday life.