Online channels
Many perceptions of the VTT brand are formed when visiting our website or our other online channels. Therefore we want to pay special attention to consistency and high quality of the content, graphic design and accessibility aspects accross the applications.
VTT website
VTT has only one official website that aims to make our wide offering available for customers and stakeholders in an easily understandable form. We don't build any individual team, service or product websites.
Our website design is based on a bold palette of white and black, accented with orange and yellow. Images are showcased in rectangular tiles, and content tiles are styled in our brand colours. Components and guidelines are presented on this site.
Landing pages
We use patterns or images in the background graphics and light-coloured area for the main content. Aim for simple design and avoid placing text on top of images to ensure good readability.
Newsletters
VTT newsletters use simple, modular layout.
White is the background colour for our content and black is used in the copy texts. Orange highlight boxes can be used sparingly. Footer is black with white texts.
We use light grey as the background colour of the whole newsletter.
Social media channels
We use a tailored logo version in social media profiles to maximise the orange colour surface. Brand message or patterns are used as cover images.
When creating posts for VTT, please keep in mind our tone of voice and use images and emojis that are aligned with brand guidelines.
You can also spice up the post image or message with frames based on our patterns. Aim for clarity, and note that pattern use is not mandatory in social media posts.
Third party platforms
VTT branded external applications and platforms follow VTT's brand guidelines. Use the orange logo on white background or negative white logo on dark background. Please consider also accessibility guidelines.
