Ads and SoMe posts
We use digital marketing and social media to build thought leadership and strengthen VTT's image as an innovation partner, to promote our products and services and to attract new talents – and share impactful content that adds value in our every day life. We want to pay special attention to consistency and high quality of the content, graphic design and accessibility aspects across the materials.
Post principles
When creating content for digital channels, be inspiring, warm and brief, and avoid jargon. Use relevant hashtags and emojis. Favour simplicity in post visuals. Choose images from real situations and VTT people, and ensure that they follow our brand guidelines. Pattern or logo use is not compulsory, so prefer images without any texts or patterns. Pattern based frames are mainly used in specific campaigns and concepts. Follow VTT's button style for interactive call-to-actions.
Content series
We use chosen colours, colour blocks and frames systematically in content series, where the topic evolves over multiple posts, to differentiate them from basic posts. Use VTT's fonts and colours systematically within the series.
Quotes and images
Use VTT's fonts and colours systematically and make sure the key message stands out from its background. Choose genuine images to support your message.
Employer branding
We use strong, differentiating visual style for our employer brand communications. By combining VTT’s Urban forest pattern, pictures of real VTTers and contextual imagery, we create a recognisable visual framework across employer brand materials. Key message is highlighted on a coloured background.
Ads and promoted posts
Instead of ads in printed magazines, we use targeted social media campaigns and boosted content to promote our work, open positions, events and services.
