Events
Events enable meaningful encounters and build VTT's brand. Events are also big investments and require a lot of preparation. By utilising same guidelines, we enable an excellent participant experience that always looks and feels like VTT.
According to our brand promise, rather than settling for the ordinary, also our event presence should reflect our high ambition level and will to be a forerunner. Patterns form the main visible artwork of our events. Always choose one pattern family and colour theme, and use them systematically across event materials. In visual design, aim for fresh, clear and simplified layout: use close-up patterns in large surfaces, such as stand graphics and backgrounds, and original pattern formats in smaller surfaces and details. Use orange at least once in the layout (e.g. in the logo). Read also more about our company introduction and logo guidelines.
Virtual backgrounds
Virtual backgrounds based on our patterns or facilities build the image of VTT and strengthen our brand message. Utilise the VTT backgrounds in both internal and external online meetings and events.
Virtual events
Patterns are the main visual elements of our virtual events. Use calmer, close-up patterns in large surfaces and in backgrounds. Original patterns can be used in invitations and in details. Choose one pattern theme for your event and use the same pattern family across materials.
When working with third party tools, try to utilise VTT brand elements, colours and images as much as possible to provide VTT look and feel. Align also name plates and typography with VTT guidelines.
With online events, content takes the centre stage, so pay special attention to content flow and presentation materials.
Posters
Scientific posters are essential tools used in academic conferences, symposia, and other scientific events. Effective poster highlights the main message from a distance, has a limited amount of text, includes meaningful images or graphics, and features researcher names, references, and funding acknowledgments when applicable. White is the foundation for our template, and VTT logo and pattern banner is on top of the layout. Choose the pattern you prefer and use VTT's colours and fonts systematically.
Demos
When preparing demos and visualisations, ensure that they follow our brand guidelines, and use the latest logos, if there is one. Pay also attention to the descriptions cards. At its simplest, a demo card includes our orange logo and a black text description on a white background. If you have more content available online, add QR-codes to the text plates.
Small stands
If you have a small place for your conference of event presence, use a white desk with VTT logo and a rollup or built wall with screen and main message. VTT roll-ups include only the essential information: our logo and brand promise, main message and potential link on a coloured background and an image or pattern visualisation.
Medium stands
Choose a simple close-up pattern as a main graphic and utilise white furniture for standardised profile booths. Whenever possible, use stretchable textile graphics to create a seamless visual across each wall. Define a short key message that speaks to the audience. Remember that expo walls are not posters, but they frame our event presence. Use screens and demos to communicate our offering. Provide VTT logo or use our name “VTT” in the fascia.
Large exhibition stands
Choose a simple close-up pattern as a main visual. Utilise the white space and white furniture to create balance and harmony. Define a short key message that speaks to the audience. Show content on screens and if you have demos, ensure that they follow our brand guidelines. Grey is preferred in the carpet, but you can also use other VTT brand colours.
